According to a recent study by the Research Institute of Retail Consumer Goods (IELKA) for April 2025, Greek supermarkets continue to offer unmatched value compared to their European peers:
- Germany: 54% higher average basket
- France & UK: 33% higher
- Italy: 23% higher
- Spain: 18% higher
- Romania: 14% higher
- Portugal: 10% higher
This analysis, spanning 6,000 products across 44 supermarket chains in eight EU countries, highlights how Greece maintains competitive pricing—even amidst widespread inflation and cost-of-living pressures.
Why this matters for ELMA Europe and our clients:
- Competitive positioning – Greek retail launches or promotions have a real price advantage on the European stage.
- Benchmarking opportunity – Retailers across Europe can learn from the strategies that keep Greek pricing consistently low.
- Consumer trust – Value-driven pricing builds loyalty—essential in these turbulent economic times.
We help retailers leverage local strengths—like affordability—to build stronger omnichannel strategies and enhance market share. Curious how your brand stacks up in cross-border price comparisons? Let’s connect and explore tailor-made solutions!
