A recent study by 1WorldSync reveals that multitasking is a common habit among online shoppers. The findings show that many consumers make online purchases while engaging in other activities, highlighting the convenience and flexibility of e-commerce.
Key takeaways include:
- 41% of respondents increased their use of retail e-commerce sites and marketplaces compared to last year.
- 65% of shoppers often or always read ratings and reviews before making a purchase.
- 31% of respondents now use generative AI-powered assistants like ChatGPT and Google Gemini to inform their e-commerce purchases.
This study underscores the importance of providing a seamless and engaging online shopping experience. Retailers, it's time to optimize your digital presence to cater to these multitasking shoppers! š
Let's work together to create a more engaging and combined online and offline environment!
#Ecommerce #ConsumerTrends #OnlineShopping #Retail #MarketResearch #ELMA