Post # 6 Optimizing Print: Consumer Rules for a Good Leaflet
Based on her presentation at the DDM Congress, Jozefien Piersoul (NIQ) outlined five key rules identified in the NIQ & BD Media Leaflet Study 2025 for creating a high-quality leaflet, stemming largely from consumer frustrations.
Consumers demand:
1. Clear, honest, and attractive promotions (like 1+1 deals).
2. Attractive and clear lay-out.
3. Compact format (maximum A4, ideally between 8 and 20 pages).
4. Good paper quality (sturdy material, non-journal type).
5. On time delivery (before promotions kick in).
Focusing on quality and delivery enhances the consumer experience and maintains the effectiveness of this crucial medium.
