The organic food market in Belgium is outpacing overall food spending—growing at +3.2% year-over-year versus +2.3% for conventional products. Organic now represents 2.7% of total FMCG food sales, with Colruyt Group commanding over 35% market share, thanks to strong demand for its Boni Bio private-label line.
Why this matters for agrifood businesses:
- Rising consumer demand: Belgian shoppers are increasingly choosing organic—not only for health, but for environmental values.
- Private-label momentum: Colruyt’s success with Boni Bio highlights how retailer-branded organics can drive growth and loyalty.
- Category evolution: Organic’s share may still be single-digit, but its growth rate suggests it's rapidly becoming mainstream.
Takeaway for European agrifood players: Investing in organic is no longer optional—it’s a strategic imperative. With consumer awareness rising and retailer leadership like Colruyt paving the way, now’s the time to expand your organic footprint. Want to explore organic sourcing, private-label development, or tailored logistics? Let’s connect and grow together!
