Following our AGM in Dublin we are pleased to share some exciting news with you!
The Pan-European Consumer Research - 2025, also known as the Two Sides Trend Tracker 2025, is here. This comprehensive survey offers a powerful pulse-check on global consumer sentiment towards print, paper, paper-based packaging, and tissue products.
Conducted online by independent research firm Toluna in January 2025, this biennial report surveyed 12,400 consumers globally. With detailed responses from 6,800 EU consumers across ten countries, it provides essential guidance for brands navigating a rapidly evolving landscape. The study uncovers both challenges and emerging opportunities for the print and paper industry, offering in-depth insights into key areas like environmental concerns, reading habits, packaging expectations, and views on tissue products.
ELMA sponsored questions within the study, providing specific focus on consumer engagement with printed leaflets and catalogues. This research is highlighted as the most in-depth study of consumer attitudes to leaflet advertising in Europe in over a decade.
Stay tuned as we reveal some surprising key insights! Feel free to reach out to ELMA members for more specific details regarding this in-depth study of consumer attitudes towards leaflet advertising.
