The European Commission’s new Clean Industrial Deal positions the paper industry as a key player in the EU’s climate-neutral future—backed by over €100 billion in innovation support.
For marketers, this is a game-changer. Modern print offers:
✅ Verified sustainability (FSC/PEFC-certified, 70%+ recycled, renewable energy use)
✅ Low-carbon, circular production
✅ Emotional engagement and trust that digital often can't match
✅ Data-driven precision with measurable impact
As Marco Eikelenboom of Sappi Europe puts it: "We’re no longer seen as part of the problem, but as part of the solution."
We believe in the power of print to drive sustainable, effective marketing. It's time to rethink paper—not as a legacy medium, but as a future-ready channel.
🔗 Read the full article: Future-ready: why paper is now a strategic, sustainable choice for brands
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