In Czechia, PENNY is doubling down on print: starting 11 February 2026, it’s increasing the distribution of its promotional leaflets by 20%—a response to long-term shopper behaviour, where printed leaflets remain a primary planning tool.
The move supports PENNY’s updated promo rhythm too: the “action week” now starts on Wednesday (one day earlier). Distribution is also highly local, targeting households within ~10 km / ~15 minutes’ drive of each store, so the offers land with the people most likely to convert.
