A new study reveals what we at ELMA Europe have known for years - personalized marketing isn’t just a nice-to-have, it’s a game-changer.
According to research covered by Chain Store Age, shoppers are far more likely to return — and spend more — when they receive tailored messages that reflect their behavior, preferences, and journey stage.
Key findings include:
🔹 73% of consumers are more likely to engage with brands that personalize
🔹 78% say personalized messages influence their purchasing
🔹 Brands using advanced personalization strategies saw higher ROI and long-term loyalty
We're proud to support the evolution of loyalty and retail media across Europe, helping brands and retailers harness data-driven personalization to create meaningful, high-impact customer connections.
Let’s keep pushing boundaries together.