Even in the Age of AI As Procter & Gamble reminds us, while AI is transforming marketing, the core principles of great brand-building remain unchanged:
- Know your consumer.
- Communicate clearly and consistently.
- Invest in creative that drives long-term growth.
Technology may change the tools, but not the truths. AI can accelerate insights and efficiency, yet it’s human understanding and message clarity that truly connect.
We couldn’t agree more. In every market, the most successful campaigns are those that balance innovation with fundamentals i.e using data, creativity, and trusted media channels like door drop and print to engage consumers in meaningful, measurable ways. AI can make marketing faster, but fundamentals make it work.
