New data shows that Poland’s retail sales increased in July, underlining the crucial role of domestic consumption in driving GDP growth. Despite wider economic pressures, Polish shoppers continue to demonstrate resilience, making the country one of Europe’s most dynamic retail markets.
For us, Poland is and has always been an important market - with huge potential for brands, retailers, and marketers to connect with households through data-driven door drop and print campaigns.
As we expand our network across Europe, we are also actively looking for new partners in Poland to join ELMA and shape the future of unaddressed print together.