New data from Circana reveals that private label now commands nearly 40% market share across Europe, a testament to its growing influence and consumer trust. As shoppers continue to seek quality and value, retailers are strengthening their private label offerings, driving innovation, and enhancing customer loyalty.
We see this as a clear signal: private label is no longer just an alternative—it’s a category leader. The demand for differentiation, sustainability, and premium offerings within private label is rising, and brands must evolve to stay ahead.
🔹 How can retailers further capitalize on this momentum?
🔹 What role will premiumization and sustainability play in shaping the future of private label?
We’d love to hear your thoughts!