According to a recent survey, 85% of shoppers are turning to private labels due to high prices—and they’re not just saving money. A striking 94% of them are satisfied with their purchases.
We see this as further proof that private brands are no longer just a fallback - they’re a preferred choice. Quality, innovation, and value are winning over consumers across categories.
With inflation reshaping shopping habits, private label continues to shine by offering: ✔️ Trusted quality ✔️ Greater affordability ✔️ Increasing product diversity
Retailers and manufacturers - this is the moment to invest in private label strategy and meet consumers where they are.