New analysis from Placer.ai shows that well-timed promotions remain the single biggest driver of in-store traffic this holiday season.
Across categories, data reveals:
🛍️ Retailers who launch promotions earlier are seeing stronger and more sustained footfall.
📆 The traditional Black Friday spike is flattening, replaced by longer, steadier shopping periods.
💬 Consumers are responding best to value-driven, clearly communicated offers that feel timely and relevant.
The takeaway? Promotions drive presence but clarity drives conversion.
As shoppers move earlier and shop smarter, make sure your promotions land where they’ll make the biggest impact i.e in the home.