Once seen as a shopper marketing tactic, Retail Media Networks (RMNs) have officially entered the next chapter—full-funnel marketing with global impact.
According to Nielsen’s 2025 Annual Marketing Report:
- RMN investment in the U.S. will hit $60B this year and $100B by 2028
- 65% of global marketers say RMNs will play a bigger role in their media mix But in Europe, only 48% plan to increase spending—a drop from 59% last year
So what’s holding Europe back? Stringent data privacy laws and market fragmentation may be slowing adoption—but that also presents an opportunity for smarter, more strategic RMN design.
What this means for retailers and brands: ✔️ First-party data is gold – RMNs let brands reach consumers closer to purchase with hyper-relevant, privacy-safe targeting ✔️ Full-funnel reach – It’s not just about conversions—RMNs now support brand awareness, product discovery, and loyalty ✔️ Omnichannel growth – With off-site media spend set to grow 2–3x faster than on-site, brands need RMNs that deliver beyond their owned platforms.
We see RMNs as a strategic enabler to:
- Drive data-powered campaigns grounded in consumer intent
- Build measurable, omnichannel engagement
- Navigate regional challenges with tailored, compliant strategies Ready to elevate your retail media strategy? Let’s connect.
