Retail Media in Leaflets: New Revenue Streams
During their presentation at the DDM Congress, Nick Steggink and Ibe Hundling demonstrated how Retail Media is transforming the digital landscape and how it’s now integrated into leaflets.
Data is used to optimize publications, allowing for specialized placements.
Examples of Retail Media in leaflets include Sponsored Placements and Brand Takeovers.
One use case showed +23% CTR (Clickthrough Rate) versus organic product tiles, with revenue paid by suppliers as part of vendor support budgets.
Leaflets are moving beyond simple promotions to become smart, shoppable, and revenue-maximizing assets.
