A new analysis from Chain Store Age argues that traditional loyalty programs need a reset. In the age of AI, points and discounts alone no longer create meaningful loyalty but personalisation, relevance, and emotional connection do.
Here’s how smart retailers are redefining loyalty:
- Using AI to understand why customers buy, not just what they buy
- Building experiences that feel personal, timely, and human
- Integrating data across channels to create seamless engagement
We believe the future of loyalty lies in connection, not transactions. That means combining the intelligence of AI with the trust and tangibility of delivering messages that feel personal, real, and valued in a crowded digital world. The most loyal customers aren’t bought with points they’re earned through meaningful communication.
