What’s Driving the Growth? According to a new GfK study, Romanians spent €24 billion on grocery shopping in 2024 — a record-breaking figure that reflects shifting consumer behaviors, private label momentum, and growing investments in modern retail formats.
We’re closely watching the evolution of grocery retail across Central and Eastern Europe, and Romania’s growth story highlights both challenges and opportunities in this dynamic market.
- Increased shopping frequency
- Modern trade expansion
- Private label resilience Read the full article below.
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