The Serbian government has announced plans to cap retail revenues at 20%, a move aimed at protecting consumers from excessive price increases and ensuring greater market stability.
This measure highlights a wider trend in European retail:
- Balancing consumer protection with retailer profitability
- Managing inflationary pressures while keeping shelves competitive
- Building trust in a market where price remains a key driver of loyalty
Serbia is a market full of opportunity. In times of regulatory change, clear, targeted communication becomes even more important. Door drop and print campaigns are proven to deliver trusted messages directly into households ensuring retailers and brands maintain strong consumer relationships, even in challenging conditions.
We would like to welcome new members from Serbia into the ELMA network. If your business is shaping the future of door drop in this market, we’d love to connect.