A recent study reveals that French consumers visit an average of nine different grocery retailers to meet their shopping needs.
This growing trend of multi-retailer shopping highlights a key shift: brand loyalty is giving way to convenience, price sensitivity, and product availability.
For retailers and brands, this raises an important question:
- How can we stay top-of-mind in a world where shoppers are constantly switching stores?
We believe the answer lies in deepening customer insights, embracing personalised marketing, and building smarter omnichannel experiences that speak directly to evolving consumer expectations.