DIA has opened more than 90 new stores in Spain in 2025, strengthening its proximity model and continuing to gain market share.
What this tells us about the region:
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Proximity wins: Convenience-led formats remain central to everyday shopping in Southern Europe.
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Value-led growth: Discounters and neighbourhood stores continue to resonate with price-conscious households.
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Dense store networks matter: Frequency shopping depends on accessibility and local presence.
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Confidence in the market: Ongoing investment signals belief in long-term consumer demand despite economic pressure.
Across Southern Europe, retailers are expanding footprints where value, proximity and local relevance intersect i.e reshaping how households plan and shop week to week.
For retailers operating in Spain and across Southern Europe, staying close to evolving household behaviour is essential.