With St. Patrick’s Day around the corner, retailers are seeing a surge in demand, particularly in food and beverages, which remain the most popular purchase category for the holiday. From festive drinks to seasonal promotions, brands are tapping into consumer enthusiasm to drive sales and engagement.
We help businesses navigate seasonal trends and leverage data-driven insights to optimize category performance, promotions, and retail strategies. The key takeaway? Understanding consumer sentiment and aligning marketing efforts with key seasonal moments can unlock major sales opportunities.
How are you capitalizing on St. Patrick’s Day spending trends? Let’s discuss!