A new survey reveals that in-store retail media is not just surviving—it’s thriving. Consumers are noticing retail ads, engaging with them, and crucially, making purchases as a result.
- 73% of shoppers say in-store ads influence their buying decisions
- 82% take action after seeing them
- And 62% say they’ve discovered a new product this way
We see this as further validation of the power of contextually relevant, location-based advertising. Brands that blend digital and physical channels—especially in-store media—are unlocking new levels of engagement and conversion.
The store is not just a point of sale—it’s a media platform.
Are your campaigns maximizing the power of the last mile?