The Swedish government has announced plans to reduce VAT on food from 12% to 6% as part of a wider economic relief package. The goal? To help households cope with the rising cost of living and support retail activity in a challenging environment.
For retailers, this policy change will mean new opportunities to communicate value and showcase price competitiveness. And that’s where doordrop and print media shine:
Tangible, targeted campaigns can effectively inform households about lower prices, discounts, and promotions — driving both awareness and footfall at a time when consumers are highly price sensitive.