A recent study highlights a significant shift in consumer behavior: over half of UK shoppers are now disregarding brand names when making purchasing decisions. This trend is driven by factors such as economic pressures, a desire for variety, and a growing demand for authenticity.
Key insights include:
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72% of Brits are opting for non-branded products to manage costs amid ongoing inflation.
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83% of consumers feel undervalued by brands, indicating a disconnect between brand communications and customer expectations.
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46% of Gen Z consumers have abandoned brands they were once loyal to, citing boredom and a lack of engaging content.
We recognize the importance of adapting to these evolving consumer preferences. Brands must prioritize personalized experiences, authentic engagement, and value-driven communications to foster loyalty in today's market.