According to GlobalData, UK consumers are projected to spend £1.9 billion this Easter, marking a 4% increase from 2023. Notably, 69% of consumers plan to make at least one Easter-related purchase, the highest participation rate in three years.
Key Highlights:
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Increased Spending on Food & Drink: The average planned expenditure in this category has risen by 10.2% to £48.15, with consumers opting for premium items to enhance their Easter celebrations.
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Broader Gift-Giving Trends: There's a notable uptick in consumers purchasing gifts for partners (43.9%, up 7 percentage points) and parents (26.1%, up 5 percentage points), indicating a shift beyond traditional child-focused gifting.
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Reduced Financial Constraints: The proportion of consumers cutting back on Easter spending due to the cost-of-living crisis has decreased by 14.8 percentage points to 50.1%, suggesting a more optimistic consumer outlook.
Implications for Retailers:
With consumers eager to celebrate and indulge, retailers have a prime opportunity to cater to this demand by:
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Offering premium and diverse product ranges
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Enhancing in-store promotions
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Ensuring high visibility of Easter-themed items to encourage impulse purchases
We specialize in crafting tailored marketing strategies that resonate with evolving consumer behaviors. Let's collaborate to make your brand the top choice for shoppers this Easter season.
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