According to GlobalData, UK consumers are tightening their belts with weak confidence and budget pressure likely to dampen Halloween spending in 2025.
Key trends:
- Spending is expected to fall across costumes, décor, and confectionery.
- Consumers are being more selective i.e prioritising essentials and value.
- Even big retail events need sharper, data-driven messaging to cut through.
How brands can respond:
- Moments like Halloween are perfect reminders that relevance and timing matter more than ever.
- Smart retailers are combining digital engagement with local campaigns i.e reaching households with timely offers that drive last-minute store visits.
Because when confidence is low, visibility counts. A leaflet landing just before payday can make all the difference.
