As France navigates through political and economic uncertainties, the print media industry stands at a pivotal crossroads. Stéphane Bodier, General Manager of ACPM, sheds light on the challenges and opportunities ahead for the French press.

Despite the turbulent times, Bodier remains optimistic about certain sectors within the print industry. He highlights the enduring value of the regional press, which continues to connect with local audiences and provide a high-quality platform for advertisers.

The regional press is leveraging new technologies to streamline advertising purchases, making it easier for advertisers to buy print online. Bodier also emphasizes the national press's influence, with leading titles like Le Monde, Les Échos, and Le Figaro maintaining their strong presence and impact. In a world increasingly dominated by digital media, the French press is finding innovative ways to adapt and thrive.

The future of print may not be as a mass medium, but rather in meeting specific public needs and maintaining a high standard of quality and trust. Let's keep an eye on how these developments unfold and continue to support the diverse landscape of media.