New research from Chain Store Age shows that higher prices aren’t dampening Valentine’s Day spending. Despite ongoing cost pressures, consumers are still willing to spend on meaningful moments, just more selectively and intentionally.
Key insights from the survey:
- Spending holds up despite inflation — shoppers are prioritising emotional occasions.
- Fewer, better purchases — quality and relevance matter more than quantity.
- Early planning and clear value — consumers are seeking reassurance before they buy.
Valentine’s Day is a reminder that emotional moments cut through economic caution. When the occasion matters, shoppers are prepared to spend. provided brands communicate value clearly and at the right time.
We see how our media helps retailers capture these moments i.e reaching households early with timely, trusted messaging that supports planning, inspiration and purchase.
As seasonal moments approach, is your message landing early enough and clearly enough to win the occasion? Let’s connect and make it happen.