At #Shoptalk2025, the future of retail was clear: visual search is transforming how consumers discover and shop for products. But what if we combined this with the power of doordrop marketing?
Imagine This: A beautifully designed catalog or flyer lands in a shopper’s mailbox. Instead of just flipping through, they use visual search technology to scan an item with their phone and instantly find it online—ready to purchase in a few taps!
Why It Works:
- Seamless Omnichannel Experience – Bridge offline inspiration with online conversion.
- Higher Engagement – Print materials become interactive, driving customers directly to product pages.
- Boosted ROI – Doordrops reach targeted audiences, and visual search removes friction from the buying journey.
Retailers looking to drive growth and innovation should embrace the synergy of physical touchpoints and digital convenience. ELMA Europe is here to help brands make the most of these game-changing strategies!
How do you see visual search transforming traditional marketing?