A bold move by major European retailers to cut print flyers in favor of digital alternatives has led to a surprising outcome: consumers are not ready to let go of print.
In fact, research shows that removing printed leaflets has had direct and measurable impacts on footfall and sales. While sustainability and cost-saving are often cited, the reality is clear: print still plays a critical role in retail marketing.
We champion the power of print and multichannel marketing. This latest insight from @Print Power Europe reinforces the value of a balanced approach—where print complements digital to deliver better ROI and stronger customer engagement.