Think younger generations are solely focused on digital channels? The Pan-European Consumer Research - 2025 reveals a surprising insight.
Focusing on engagement with doordrops (printed leaflets), the study found that young audiences are tuning in. In fact, 18-24 year olds lead the way in engagement.
The research indicates that 18-24 year olds who look at doordrops read them more than any other age group. This finding not only stands out but also validates insights from JICMail and other research sources.
This challenges common perceptions and highlights a valuable opportunity for brands to reach a younger demographic through printed leaflets.
