According to the 2024 Census, doordrop media continues to prove its strength — not despite digital growth, but because of it.
Doordrops:
⭐ Reach consumers at home, where decisions happen
⭐ Deliver cost-effective, measurable results
⭐ Integrate seamlessly with online shopping and digital activation
⭐ Provide trusted messaging in an era of media fragmentation
As retailers face rising acquisition costs and shifting digital policies (including the cookie U-turn), print remains one of the few channels that guarantees reach — and does so with transparency and impact.
The 2024 Census reinforces this:
Doordrop remains a resilient, high-ROI choice for Europe’s biggest advertisers.