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It has been a pleasure working or collaborating with you during this past year. We have certainly faced many challenges but we remain very hopeful for the year to come with an influx of new companies…

Timing and personalization are critical components of any holiday marketing campaign.

New data reveals consumer attitudes toward “grab and go” checkout-free stores, as well as toward social influencers.

Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year…

Almost two-thirds (64%) of respondents said that they still enjoy shopping in-store, according to new consumer research across the U.S., U.K., France, Germany, and Sweden from digital consultancy…

The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation.

That’s according to a report from location intelligence provider Gravy Analytics, which found that foot traffic to shopping destinations was 15% higher during the third quarter of 2022 compared to…

Six in ten UK shoppers believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty…

The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time. 

The importance of having an omnichannel presence is one of five trends detailed in Forrester’s “Predictions 2023: Retail” report. The report forecasts that in 2023, total retail sales will hit $4.7…

Halloween is the perfect time to exorcise technology-related “hobgoblins” that are causing mischief in your retail operations.

Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.