The DMA/JICMAIL Door Drop Report 2025 confirms what ELMA Europe has long championed: Door Drop is a high-performing, trusted media channel—especially in times of market recovery. After three years of…23.06.2025
A recent survey featured by Chain Store Age reveals a striking 85 % of consumers are anxious about rising grocery costs amid inflation, supply‑chain pressures, and tariffs. Much like food retail,…19.06.2025
Once seen as a shopper marketing tactic, Retail Media Networks (RMNs) have officially entered the next chapter—full-funnel marketing with global impact. According to Nielsen’s 2025 Annual Marketing…18.06.2025
The organic food market in Belgium is outpacing overall food spending—growing at +3.2% year-over-year versus +2.3% for conventional products. Organic now represents 2.7% of total FMCG food sales,…17.06.2025
A recent study highlights a clear shift in consumer behavior: most shoppers are hopping between multiple retailers each shopping trip, driven primarily by price - but also by selection, freshness,…17.06.2025
The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…13.06.2025
Carrefour has made impressive headlines recently: In France, Carrefour saw a strong +2.1 ppt market share increase in just four weeks until May 18, 2025, reaching over 1.1 million new shoppers,…12.06.2025
Think younger generations are solely focused on digital channels? The Pan-European Consumer Research - 2025 reveals a surprising insight. Focusing on engagement with doordrops (printed leaflets),…10.06.2025
We are delighted to announce the nomination of Tue Kirkeby Andersen to the ELMA Europe Board of Directors. Tue is the Head of Strategy at FK Distribution, where he drives strategic planning,…10.06.2025
The European Commission’s new Clean Industrial Deal positions the paper industry as a key player in the EU’s climate-neutral future—backed by over €100 billion in innovation support. For marketers,…06.06.2025
The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…04.06.2025
Following our AGM in Dublin we are pleased to share some exciting news with you! The Pan-European Consumer Research - 2025, also known as the Two Sides Trend Tracker 2025, is here. This…02.06.2025
