As the pandemic begins to subside, retailers are grappling with a radical shift in consumer behavior. Free from lockdowns, most retail consumers have resumed visiting their favorite brick-and-mortar…17.08.2022
According to the new Sensormatic Solutions 2022 Back-to-School Shopper Sentiment Survey, over three-quarters (76%) of respondents shared that they plan to do their shopping in stores this year. The…15.08.2022
With food inflation at an all-time high, shoppers are looking for value, according to a report from Information Resources, Inc., which recently merged with The NPD Group. The report leverages…12.08.2022
ELMA is very pleased to announced its membership to Two Sides, the print and paper advocacy group. ELMA’s vision is to be Europe’s centre of excellence and innovation for letterbox…08.08.2022
In this world of alternative facts and fake news, there’s a crisis of trust in the media. But while this crisis rests mainly with digital channels, only radio and print media maintain a positive…02.08.2022
If the in-store experience is not up-to-par with the competition, if prices are too high, or if the competition creates a more compelling reason to visit their store, customers will reconsider their…01.08.2022
With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but…26.07.2022
That’s according to a report by global professional services firm Alvarez & Marsal’s Consumer Retail Group, which found that fast fashion is set to retain much of the ground it gained during the…22.07.2022
According to the Verint Experience Index for Retail Report 2022, fewer than 36% of surveyed Gen Z and millennial consumers under 40 prefer to visit stores when interacting with retailers, compared to…18.07.2022
It’s never been more important to establish a ‘covenant of trust’ between brands and consumers, argue Mediabrands UK CEO Richard Morris and Acxiom’s EVP of international, Michael Menzer.13.07.2022
NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 with Prosper Insights & Analytics to see how families will shop for clothing, supplies and other…10.07.2022
Marketers' and agencies' quest for proven effectiveness of advertising campaigns seems never ending. Research done in Germany now demonstrates clearly the power of direct mail. The results should be…06.07.2022
