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  • JIC MAIL DMA Door Drop Report 2025
    Door Drop Media on the Rise – A Strong Signal for Advertisers Across Europe
    The DMA/JICMAIL Door Drop Report 2025 confirms what ELMA Europe has long championed: Door Drop is a high-performing, trusted media channel—especially in times of market recovery. After three years of…
    23.06.2025
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  • Consumers becoming cost conscious
    85 % of global consumers are worried about grocery prices - what this means for our industry
    A recent survey featured by Chain Store Age reveals a striking 85 % of consumers are anxious about rising grocery costs amid inflation, supply‑chain pressures, and tariffs. Much like food retail,…
    19.06.2025
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  • Nielsen Planned Retail Media Spend
    Retail Media is Evolving—Are You Ready for RMN 3.0?
    Once seen as a shopper marketing tactic, Retail Media Networks (RMNs) have officially entered the next chapter—full-funnel marketing with global impact. According to Nielsen’s 2025 Annual Marketing…
    18.06.2025
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  • Organic surge in Belgium
    Organic Surge in Belgium: Colruyt Takes the Lead
    The organic food market in Belgium is outpacing overall food spending—growing at +3.2% year-over-year versus +2.3% for conventional products. Organic now represents 2.7% of total FMCG food sales,…
    17.06.2025
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  • Shoppers comparing pricing
    New Insights: How Shoppers Are Comparing Prices Across Retailers
    A recent study highlights a clear shift in consumer behavior: most shoppers are hopping between multiple retailers each shopping trip, driven primarily by price - but also by selection, freshness,…
    17.06.2025
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  • Printed leaflets do drive decisions
    Are printed leaflets still relevant in driving consumer decisions?
    The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…
    13.06.2025
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  • Carrefour Growth France and Spain
    From France to Spain: Carrefour’s Momentum Accelerates Across Europe 
    Carrefour has made impressive headlines recently: In France, Carrefour saw a strong +2.1 ppt market share increase in just four weeks until May 18, 2025, reaching over 1.1 million new shoppers,…
    12.06.2025
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  • Doordrops read by 18-24 yr olds
    Which age group engages the most with Doordrops?
    Think younger generations are solely focused on digital channels? The Pan-European Consumer Research - 2025 reveals a surprising insight. Focusing on engagement with doordrops (printed leaflets),…
    10.06.2025
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  • Tue Kirkeby Andersen ELMA New Board Member
    ELMA Europe Welcomes New Board Member: Tue Kirkeby Andersen
    We are delighted to announce the nomination of Tue Kirkeby Andersen to the ELMA Europe Board of Directors. Tue is the Head of Strategy at FK Distribution, where he drives strategic planning,…
    10.06.2025
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  • Print Power Circular Economy
    Paper is making a comeback—and it's greener, smarter, and more strategic than ever
    The European Commission’s new Clean Industrial Deal positions the paper industry as a key player in the EU’s climate-neutral future—backed by over €100 billion in innovation support. For marketers,…
    06.06.2025
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  • Pan European Two Sides Research
    Are printed leaflets still relevant in driving consumer decisions?
    The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…
    04.06.2025
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  • Two Sides Research Toluna
    The Pan-European Consumer Research 2025 is here!
    Following our AGM in Dublin we are pleased to share some exciting news with you! The Pan-European Consumer Research - 2025, also known as the Two Sides Trend Tracker 2025, is here. This…
    02.06.2025
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