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  • Christmas Holidays and tree with presents
    Wishing you and your families a Happy Festive Season
    It has been a pleasure working or collaborating with you during this past year. We have certainly faced many challenges but we remain very hopeful for the year to come with an influx of new companies…
    23.12.2022
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  • Holiday Shopping Online Ecommerce
    The top customer peeves about holiday promotions are…
    Timing and personalization are critical components of any holiday marketing campaign.
    21.12.2022
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  • Mobile Shopping Frictionless Benefits
    Consumers see top benefits of frictionless shopping as…
    New data reveals consumer attitudes toward “grab and go” checkout-free stores, as well as toward social influencers.
    14.12.2022
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  • Recession Marketing
    The 2023 Agenda: Choiceful marketing comes to the fore as recession bites
    Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year…
    13.12.2022
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  • Women Christmas Shopping
    Here’s what consumers want from in-store shopping
    Almost two-thirds (64%) of respondents said that they still enjoy shopping in-store, according to new consumer research across the U.S., U.K., France, Germany, and Sweden from digital consultancy…
    12.12.2022
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  • From ABM to ABX Putting the Customer at the centre at the center
    From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre
    The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation.
    18.11.2022
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  • Foot traffic is up 15% to shopping destinations
    In-person retail back, with emphasis on value
    That’s according to a report from location intelligence provider Gravy Analytics, which found that foot traffic to shopping destinations was 15% higher during the third quarter of 2022 compared to…
    14.11.2022
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  • Christmas Shopping UK Survey Deloitte
    Six In Ten In The UK Will Spend Less At Christmas: Deloitte Survey
    Six in ten UK shoppers believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty…
    08.11.2022
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  • How do you create effective Christmas advertising?
    In a crisis, how do you create effective Christmas advertising?
    The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time. 
    04.11.2022
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  • Forrester Retail Predictions for 2023
    Forrester: Five retail predictions for 2023
    The importance of having an omnichannel presence is one of five trends detailed in Forrester’s “Predictions 2023: Retail” report. The report forecasts that in 2023, total retail sales will hit $4.7…
    02.11.2022
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  • This Halloween confront your enterprise fears
    Remove tech hobgoblins from your retail enterprise this Halloween
    Halloween is the perfect time to exorcise technology-related “hobgoblins” that are causing mischief in your retail operations.
    31.10.2022
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  • Price wars between private labels and FMCG brands
    Small and mid-sized FMCG brands heading for ‘price war’ with private labels
    Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
    26.10.2022
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