- Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.15.03.2023
- The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork…09.03.2023
- According to the new “KPMG Consumer Pulse Winter 2023” report, based on a survey of 1,000 U.S. consumers, 58% of respondents anticipate they will spend more on groceries in winter 2023 than in winter…28.02.2023
- Helpful sales associates are the No. 1 reason customers will shop in-store.20.02.2023
- Find out more in Print Power’s exclusive new Print Media Predictions 2023 booklet that brings you invaluable predictions from prestigious print media specialists like Kim Skjoldborg, professor and…13.02.2023
- Consumers continued to spend in January even amid inflation and an uncertain economic environment.13.02.2023
- Far from being an outdated concept, the 4Ps are a fundamental tool for modern marketers and if you want to turbocharge your activity – combine them.10.02.2023
- The grocery industry continues to face numerous disruptions – rising supply chain costs, labour and raw material shortages, geopolitical conflicts, changes in consumer behaviour and…10.02.2023
- Most consumers are prioritizing value over brand loyalty — and they are going online to find it.02.02.2023
- Shoppers are returning to stores, but it doesn’t mean they’re happy with the experience.30.01.2023
- Consumers are reassessing their retail spending, but will shop at retailers that provide the right type of customer experience.27.01.2023
- After two years of frenetic activity fueled by a post-pandemic recovery, retailers are expected to confront a tougher operating environment in 2023. Growing headwinds include rising inflation,…25.01.2023