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We talk a lot about reaching shoppers at the point of purchase. But many shopping decisions begin much earlier. At home. It is where people notice what is running out, plan meals, make lists,…

It's more relevance. For years, the debate around physical household media has often centred on one question: Does print still work? Perhaps we're asking the wrong question. The more interesting…

Retail media has an attention problem nobody solves by adding another screen. Retail media is booming. More networks.  More formats. More screens. More sponsored placements. More opportunities…

Weather changes media relevance because weather changes shopping missions. We often talk about consumer behaviour as though it were predictable. But sometimes it takes only a few degrees on the…

Hoogvliet and DekaMarkt are reportedly making a sharp turn in their promotional policy. That is a significant signal in the Dutch grocery market, where shoppers are already navigating a dense mix of…

In Ireland, Lidl is currently ahead of Aldi in the grocery market. Recent market data shows Lidl reaching a reported 14.8% market share, while Aldi stands at around 11%. Both remain important forces…

IGD’s latest analysis asks an important question: Does discount work in high-density locations? The answer is yes, but not automatically. For decades, the discount model has been built around…

A recent Distrifood podcast discusses Albert Heijn’s “miskleun” with koopzegels, the Dutch savings stamp system that has long been part of supermarket loyalty culture. And while this may sound like…

Schwarz Group is continuing to invest in Romania despite economic headwinds. According to Lebensmittel Zeitung, the group is pushing ahead in a market where it is already strongly present through…

That is why regional food price gaps matter so much. Recent reporting from Croatia shows that the cost of a basic food and hygiene basket continues to vary significantly across the country, with the…

A recent Kauppalehti article highlights a worrying signal from Finland: fixed-price electricity contracts are currently higher than usual, with an unexpected factor behind the increase. For…

The French laundry detergent market is dominated by major groups such as Procter & Gamble, Unilever and Henkel. But challenger brands including Bonux, Spring and Sanytol are working hard to…