Data shows B2B brands, like B2C, generally serve the same customers, which demonstrates the wisdom of marketing to every buyer in your category.15.03.2023
The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork…09.03.2023
According to the new “KPMG Consumer Pulse Winter 2023” report, based on a survey of 1,000 U.S. consumers, 58% of respondents anticipate they will spend more on groceries in winter 2023 than in winter…28.02.2023
Helpful sales associates are the No. 1 reason customers will shop in-store.20.02.2023
Find out more in Print Power’s exclusive new Print Media Predictions 2023 booklet that brings you invaluable predictions from prestigious print media specialists like Kim Skjoldborg, professor and…13.02.2023
Consumers continued to spend in January even amid inflation and an uncertain economic environment.13.02.2023
Far from being an outdated concept, the 4Ps are a fundamental tool for modern marketers and if you want to turbocharge your activity – combine them.10.02.2023
The grocery industry continues to face numerous disruptions – rising supply chain costs, labour and raw material shortages, geopolitical conflicts, changes in consumer behaviour and…10.02.2023
Most consumers are prioritizing value over brand loyalty — and they are going online to find it.02.02.2023
Shoppers are returning to stores, but it doesn’t mean they’re happy with the experience.30.01.2023
Consumers are reassessing their retail spending, but will shop at retailers that provide the right type of customer experience.27.01.2023
After two years of frenetic activity fueled by a post-pandemic recovery, retailers are expected to confront a tougher operating environment in 2023. Growing headwinds include rising inflation,…25.01.2023
