With today’s ever-evolving media landscape, creative fragmentation is becoming the new norm. Brands are being challenged to deliver consistent messaging across an increasing number of platforms,…17.12.2024
Christmas marketing has always been about more than selling—it’s about creating moments that matter. Over the decades, brands have captured the holiday spirit through storytelling, tradition, and…16.12.2024
The holiday season is in full swing, and brands are pulling out all the stops to connect with us through their Christmas ads! From tear-jerking moments to laugh-out-loud campaigns, these ads are more…16.12.2024
As we gear up for 2025, Acosta Group highlights key trends that will shape consumer behaviors and retail strategies: 📱 Seamless Omnichannel Shopping The lines between online and offline shopping…13.12.2024
A recent analysis highlights an interesting consumer trend in the UK: while 2024 has brought economic challenges, shoppers are still making Christmas a priority. According to research, many…12.12.2024
This year's report provides an in-depth look at key trends shaping the door drop marketing landscape across 15 European markets. Despite economic pressures and the digital surge, our findings reveal…11.12.2024
The article "Is Cash Making a Comeback?" highlights an intriguing trend: despite the surge in digital payments, cash remains a significant preference for many consumers. In a world of digital…11.12.2024
Despite economic challenges, Spanish consumers are set to spread the holiday spirit this year! According to a recent survey, 75% of Spanish shoppers plan to maintain or increase their Christmas…09.12.2024
As the holiday season approaches, nothing signals its arrival quite like the iconic Coca-Cola Christmas trucks. Since 1995, these gleaming convoys of festive lights have become a staple of the season…05.12.2024
AI is no longer a future trend—it’s here, and it’s reshaping the retail industry. According to a new Riverbed survey, 96% of retail leaders agree that AI will significantly enhance digital…03.12.2024
Christmas shopping season is here, but how well do retailers really know their customers? While 81% of companies believe they understand their customers, only 46% of customers agree. The challenge?…29.11.2024
A new survey by First Insight reveals a major shift in shopping trends for this holiday season: 🔹 53% more consumers plan to shop only in stores compared to last year. 🔹 Online-only shopping is down…28.11.2024
