The organic food market in Belgium is outpacing overall food spending—growing at +3.2% year-over-year versus +2.3% for conventional products. Organic now represents 2.7% of total FMCG food sales,…
A recent study highlights a clear shift in consumer behavior: most shoppers are hopping between multiple retailers each shopping trip, driven primarily by price - but also by selection, freshness,…17.06.2025
The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…13.06.2025
Carrefour has made impressive headlines recently: In France, Carrefour saw a strong +2.1 ppt market share increase in just four weeks until May 18, 2025, reaching over 1.1 million new shoppers,…12.06.2025
Think younger generations are solely focused on digital channels? The Pan-European Consumer Research - 2025 reveals a surprising insight. Focusing on engagement with doordrops (printed leaflets),…10.06.2025
We are delighted to announce the nomination of Tue Kirkeby Andersen to the ELMA Europe Board of Directors. Tue is the Head of Strategy at FK Distribution, where he drives strategic planning,…10.06.2025
The European Commission’s new Clean Industrial Deal positions the paper industry as a key player in the EU’s climate-neutral future—backed by over €100 billion in innovation support. For marketers,…06.06.2025
The findings from the Pan-European Consumer Research - 2025 are compelling. This in-depth study of European consumer attitudes confirms that leaflets remain powerful purchase influencers. Consumers…04.06.2025
Following our AGM in Dublin we are pleased to share some exciting news with you! The Pan-European Consumer Research - 2025, also known as the Two Sides Trend Tracker 2025, is here. This…02.06.2025
Recent research reveals that Gen Z, despite their digital nativity, exhibits strong brand loyalty when they feel a genuine connection. Key Takeaways: Gen Z values authenticity and purpose…28.05.2025
We’re excited to share a significant development from our Dutch member, Spotta. They have officially registered as the Netherlands' second national mail carrier, directly challenging PostNL's…27.05.2025
A huge thank you to all our members, speakers, and contributors who made this year’s Annual General Meeting such an energising and inspiring two days. From strategic updates and powerful research…26.05.2025