- Despite only starting its convenience offer three years ago, Morrisons is set to close 23 of its M Local stores following its worst results in eight years. The struggling supermarket giant has also…12.03.2015
- Aldi and Lidl are growing at breakneck speed at the same time as the big four have seen their lfls and bottom lines declining and right through their price war. For the first time in years UK grocers…11.03.2015
- To combat a fall in both ketchup and brown sauce sales, Heinz is utilising its Tomato Ketchup and HP Sauce brands for a new campaign, which pits the two condiments up against one another.11.03.2015
- Three of the UK’s big four supermarkets have suffered a significant drop in brand value, according to the latest Brand Finance Retail 50 report. With Tesco, Sainsbury’s and Morrisons all suffering…27.02.2015
- Unilever says today’s launch of IDEAS, a new crowdsourcing platform to help its brands directly invest in start ups through its Foundry initiative, will help it move even closer to finding and…27.02.2015
- Does high staff turnover among marketers mean it’s now agencies upholding brand values?25.02.2015
- Morrisons has announced the appointment of former Tesco retail director David Potts CBE as its new chief executive and the long-awaited replacement of departing boss Dalton Philips.25.02.2015
- McDonald’s is looking to challenge high street coffee retailers such as rival Costa through its largest investment in its coffee offering, McCafé, to date.23.02.2015
- With Twitter likely to be inundated with insults about dress mishaps and dodgy hair-dos during this Sunday’s Oscars, Dove is set to launch a new social media campaign to tie in with the ceremony…23.02.2015
- As part of its ongoing turnaround, Procter & Gamble will step up the removal of up to 100 unprofitable brands while making the consumer the priority after ‘over-focusing on its rivals’, according…23.02.2015
- Twinings says its marketing has propelled it to become the number one premium tea brand in the UK as it prepares to splash £10m into a new campaign over the next 12 months in an effort to maintain…20.02.2015
- Asda has revealed it will refresh its branding and change its slogan to closer replicate parent company Walmart’s as it posted a 2.6% fall in like-for-like sales for the 12 weeks to 4 January.20.02.2015