- YouTube is to launch a documentary that aims to inform brands on the best way to reach millennials through the use of YouTube stars.18.02.2015
- Sainsbury’s has started the year with the highest ad spend of Britain’s biggest supermarkets as it increased its year-on-year spend by 11% to £4.6m.16.02.2015
- Gillette says it is seeing evidence of a reversal in the current shaving decline, which it claims is led by the ‘temporary’ popularity of ‘fashionable beards,’ as it prepares to reach 85% of UK males…16.02.2015
- Mondelez has vowed to continue pushing more money into what it sees as more cost-efficient channels, such as digital, in order to improve returns after profit fell in its latest quarter.13.02.2015
- Premier Foods’ grocery managing director Alex Whitehouse says the Mr Kipling maker’s ongoing ‘aggressive consumer marketing investment’ to combat a slump in sales will help it return to full sales…13.02.2015
- To put Aldi’s UK performance into context, we are talking about the highly mature UK grocery sector, which is – especially when assessing store estate numbers of the big four (Tesco, Sainsbury, Asda…12.02.2015
- PepsiCo says its will not increase its marketing spend in 2015 but instead hopes to get more “bang for its buck” through a global shift towards shopper marketing and digital as it looks to maintain…12.02.2015
- As the volume of contactless payments grows dramatically, brands are reaping the benefits with shorter queues and higher customer satisfaction.11.02.2015
- Despite seeing sales growth for the first time since January 2014, Tesco still has a lot of work to do to return to past glories and repair its damaged brand.11.02.2015
- Coca-Cola is looking to take on soy and almond milk brands and tap into the rising demand for high-protein products as it rolls out Minute Maid Fairlife in the US, its premium milk alternative.10.02.2015
- Cadbury is hoping to push more of the UK market to try the most recent innovations in its Dairy Milk portfolio, such as Daim and Oreo, with a £7m multi-channel campaign.09.02.2015
- The discounter will invest €100m into its Austrian store network of more than 200 outlets in 2015. Combined with the outlays over the last two years this is the biggest investment push in the country…08.02.2015