- Cadbury is hoping to push more of the UK market to try the most recent innovations in its Dairy Milk portfolio, such as Daim and Oreo, with a £7m multi-channel campaign.09.02.2015
- The discounter will invest €100m into its Austrian store network of more than 200 outlets in 2015. Combined with the outlays over the last two years this is the biggest investment push in the country…08.02.2015
- A survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be.…05.02.2015
- Tesco’s bid to repair its ailing brand reputation has been dealt a fresh blow after it was announced today that a government regulator will investigate the supermarket over alleged supplier breaches.05.02.2015
- Britvic has signed its first major global deal with the organisers of obstacle course Tough Mudder that will see it launch a children’s version of the event in an effort to push its “adventurous play…03.02.2015
- Marketing Week’s Features Editor Michael Barnett brings you live updates from the world’s biggest ad-extravaganza, the Super Bowl. Opinion and commentary on the night’s biggest campaigns, social…03.02.2015
- The morale of the British consumer hit a five-month high in January in what will be a ‘boost to the government,’ according to the latest UK consumer index figures from GfK.30.01.2015
- The man behind many of McDonald’s recent strategic marketing changes, Steve Easterbrook, will take the spot of CEO in March as Don Thompson, who has taken the heat for many of the restaurant’s…30.01.2015
- In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. Retailers are still relying…27.01.2015
- Oreo has long been known as a biscuit you can play with due to its “Twist, Lick, Dunk” ritual, a playfulness it now wants to reflect in its marketing communications as it pushes its largest UK…27.01.2015
- The high street retailer, which currently has a solid but unspectacular brand index rating of 14.3, has received “several serious approaches”, according to Sir Philip Green, who is now “exploring…26.01.2015
- KFC is the latest brand to implement click-and-collect mobile payment technology as it signs up with London-based Judo Payments, which allows customers to pay for orders on their device before…26.01.2015