Confidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year.…16.10.2014
Dreamforce 2014: “The most dangerous place to make a decision is in the office,” says Ulrik Nehammer, chief executive of Coca-Cola Germany, who says he now handles most business via his mobile as it…16.10.2014
Marketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the value of their personal information for brands they trust,…01.10.2014
Heinz has dropped the local approach to Facebook marketing for its flagship Tomato Ketchup brand in favour of a pan-European strategy designed to boost content production around its first campaign…01.10.2014
Consumers have given food brand marketers a clear message that a better balance between healthier and tasty snacks is needed to win them over in-stores as health-conscious appetites push global sales…30.09.2014
Google is hoping to make mobile advertising more appealing to brands with the launch of four new display ad formats created specifically for mobile devices, as it admits some brands are struggling to…30.09.2014
Aldi claims that price cuts by the big four supermarkets have helped boost its growth, with sales in the first half of this year stronger than in 2013 as its average basket size continues to increase…29.09.2014
Starbucks is launching its first global brand campaign to highlight the good things that happen when coffee lovers unplug from their smartphones and laptops and use their time in-store to…29.09.2014
Sainsbury’s is shifting its marketing strategy to place more emphasis on price and promotions as it looks to take the battle for sales right to Tesco and Asda.26.09.2014
Mars has made several changes amongst its top ranks, including the promotion of its UK president Fiona Dawson to global president of Mars Food, the elevation of CMO Bruce McColl to its leadership…26.09.2014
The fifth edition of the Weekend Media Festival hosted 4,000 participants from Croatia and other regions, as well as visitors from Europe and America, among whom there were about 500 accredited…23.09.2014
Over three days Post-Expo 2014 will bring together CEOs, senior directors and managers including Mark Davies, key decision makers, suppliers and buyers from all over the world to exchange…23.09.2014
