- Lidl has quietly launched a pop-up restaurant in London, a move that comes as rival Aldi also preps its own one-off restaurants, as both try to convince consumers of the quality of their food in the…21.11.2014
- McDonald’s is looking to technology start-up space to help source social media and mobile marketing ideas on how to digitise its restaurant experience across Europe.21.11.2014
- Tesco’s online director says UK consumers are creatures of habit when it comes to online food shopping, leaving the grocer with a challenge to ensure it creates an easy shopping experience but can…20.11.2014
- Waitrose’s Christmas campaign #bakeitforward is the latest sign of the upmarket grocer moving to a social-first marketing strategy as it looks to tap into a social media revolution that head of…20.11.2014
- Royal Mail says direct marketing revenue increased 5% in its second half of its financial year, the latest indicator that the much-maligned channel could be making a comeback.19.11.2014
- It’s official. We have entered a period of unprecedented decline for the big four supermarkets.19.11.2014
- In the coming years, digital channels are expected to command a greater share of marketing budgets, with mobile and social channels expected to outpace all other channels in terms of growth.18.11.2014
- Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising…18.11.2014
- Facebook is cracking down on unpaid ads, warning advertisers it will reduce the number of “overly promotional” organic posts appearing in people’s News Feeds. Instead of relying on organic reach to…17.11.2014
- From the role of social to the role of TV in a digital world dominated by online video, Marketing Week takes a look at the key things marketers should takeaway from the Festival of Marketing in…17.11.2014
- John Lewis is not the only brand to feel the benefits of its Christmas ad campaign with sales of McVitie’s Penguin biscuits also soaring.14.11.2014
- Marketers must deploy their copywriting, analysis and creativity skills to convince sceptical consumers that brands can be trusted not to misuse their details, research shows. Meanwhile, looming EU…14.11.2014