- Asda’s chief executive Andy Clarke says he is “pleased” with the retailer’s performance in a “distressed market” but admits it has more to do to see off the threat of the discounters as sales fall.13.11.2014
- As a multichannel retailer dealing in the luxury end of the market, Selfridges has to offer customers ‘connected and extraordinary experiences’ across its digital and physical properties.13.11.2014
- The huge success of Black Friday and Cyber Monday last year have placed the discount days firmly in retailers’ Christmas calenders but brands need to ensure their tactics make the most of a…11.11.2014
- The Post Office is to launch its first Christmas TV campaign in 5 years to trumpet what its CMO describes as the “more modern, more relevant” Post Office.10.11.2014
- Tesco is shifting away from its price-based messaging to put the focus on customers and what it can do to help them over Christmas for its festive brand campaign.10.11.2014
- Unilever will advertise its corporate brand on UK TV for the first time as part of its “Project Sunlight” campaign as it looks to raise awareness of the sustainability work it is doing.07.11.2014
- Marks & Spencer’s is hoping to make this Christmas its most social ever with the launch of a “Follow the Fairies” campaign that will gift random acts of kindness to the public.07.11.2014
- Mondelez International says the recently introduced cost-focused approach being demanded from its marketers is already yielding benefits as lower advertising costs and overheads offset lower revenues…06.11.2014
- Morrisons chief executive Dalton Philips has made the bold claim that it has neutralised its rivals on price and will now focus on its points of difference.06.11.2014
- This unique research was undertaken by the GlobalDMA in partnership with Winterberry Group. It is the first comprehensive study into data-driven marketing practices at the quantitative level,…06.11.2014
- M&S saw profits rise for the first time in four years as a marketing push aimed at communicating the more premium nature of its food and womenswear ranges caused people to look again at the brand…05.11.2014