Tesco is looking to offload Dunnhumby, the data company behind Clubcard, but that doesn’t mean the loyalty progamme will be any less important to the supermarket in the future.09.01.2015
Three quarters of marketing strategies and ad campaigns underperformed last year because marketers focused on “how to say it” over “what to say”, applied “fluffy” engagement KPIs and misused data,…09.01.2015
Tesco CEO Dave Lewis says the supermarket must focus on rebuilding trust and transparency in the Tesco brand as he looks to kickstart the supermarket’s turnaround by proving he is listening to…08.01.2015
With mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right…08.01.2015
In a move that is bound to spell bad news for all retailers that are already struggling with the rise of the discounter, there are clear signs that Schwarz Gruppe is making the format fit for the…07.01.2015- Sainsbury’s is making a renewed marketing push focusing on its shift from a “high/low” to a “medium/low” pricing strategy after it revealed its worst Christmas performance in a decade, despite growth…07.01.2015
Retailers pumped millions of pounds into their Christmas marketing campaigns this year but promotional events such as Black Friday proved a distraction for customers and brands alike.06.01.2015
From drones to wearables, which consumer tech should marketers place their bets on?06.01.2015- McDonald’s has launched what it describes as a “brand transformation” as it looks to arrest sales declines through a revamp of its “I’m lovin’ it” tagline.05.01.2015
John Lewis looks to have outperformed its peers over Christmas once again after its Monty the Penguin marketing campaign and omnichannel service helped push sales up 4.8% amid concerns that the Black…05.01.2015
Although European panellists were of various opinions when asked about recycling, a significant number of respondents (59%) said that they are very conscious about the environment and do recycle…22.12.2014
From Dave Lewis’ marketing plan to revive Tesco to April Fools pranks and John Lewis’ Christmas ad, we take a look at the biggest news on Marketing Week this year.22.12.2014
