McDonald’s has launched what it describes as a “brand transformation” as it looks to arrest sales declines through a revamp of its “I’m lovin’ it” tagline.
John Lewis looks to have outperformed its peers over Christmas once again after its Monty the Penguin marketing campaign and omnichannel service helped push sales up 4.8% amid concerns that the Black…05.01.2015
Although European panellists were of various opinions when asked about recycling, a significant number of respondents (59%) said that they are very conscious about the environment and do recycle…22.12.2014
From Dave Lewis’ marketing plan to revive Tesco to April Fools pranks and John Lewis’ Christmas ad, we take a look at the biggest news on Marketing Week this year.22.12.2014
The delivery company Whistl (formerly known as TNT Post) has put a pioneering spin on the famous Dance of the Sugar Plum Fairy from The Nutcracker Suite – by pairing a ballerina with a brace of BMX-…18.12.2014- This video may not win an Oscar but it is certainly full of heartfelt wishes from Alfonso, Anna and 40 other Traycco employees for a 2015 full of laughter18.12.2014
- Close to half of the panellists i.e 47% of households said that if retail brochures offer added value in the form of coupons and vouchers it significantly improves their shopping experience.16.12.2014
More than a month since most of the supermarket launched their Christmas ads, the campaigns don’t seem to be having a great deal of impact on their sales, with Aldi and Lidl winning the Christmas…16.12.2014
Britons may be mobile crazy, but when it comes to mobile ads, they don’t show the same enthusiasm.15.12.2014
Innocent has drafted in Bacardi’s Tim Clarke as group marketing director and Coca-Cola Enterprise’s marketing boss Nick Canney as managing director of its UK business in a senior management shake-up…15.12.2014- Netto has arrived back in the UK with a more slimmed down estate than the almost 200 stores it had when it pulled out in 2010. It has now opened five shops in the North of England,…12.12.2014
- After the advent of the smartphone, here comes the smartwatch. Connected to your smartphone, it allows to relay information on the display of the watch for easy and quick access. Business Insider…11.12.2014