Despite millions of social media views for ads from John Lewis and Sainsbury’s it is Lidl’s Surprises ad featuring a blind taste test of its Christmas products that is most likely to make people buy…
The official Christmas trading period started on 17 November but so far supermarkets are yet to get a festive sales boost, according to new figures.08.12.2014
Marketing Week and Econsultancy’s ‘Get with the Programmatic’ event in London yesterday (4 December) brought together brands, agencies and technology companies to discuss the trends, share best…08.12.2014
Tesco’s latest management shake-up, which sees multichannel director Robin Terrell take over as marketing boss and former CMO Matt Atkinson leave, is of course prompted by the accounting scandal…03.12.2014
Disney UK and YO! Sushi have partnered in a deal that will attempt to further Disney’s social responsibility efforts and YO! Sushi’s growth plans ahead of a mooted sale for the sushi chain.03.12.2014
On a European scale and within the same household up to 3 people read retail offers and 75% of panellists are prompted to visit specific shops, which converts to increased footfall for retailers.02.12.2014
Black Friday sales bargains helped lift John Lewis to its highest ever weekly sales as industry figures suggest it could surpass Boxing Day as the biggest shopping day of the year.02.12.2014
There has been a 46 per cent drop in the proportion of online stores using gender to categorise toys, according to the campaign group Let Toys Be Toys. This is a marked fall from its initial survey…01.12.2014
The Co-operative Group says it plans to use the results of its ‘Have Your Say’ campaign, where it asked customers to share their views on the Group, to help rebuild the brand following a…01.12.2014
UK supermarket shoppers are less price-sensitive and more quality-conscious than their European counterparts, new research shows, demanding a fresh look at marketing strategies in the…27.11.2014
Festive campaign mania is upon us, but brands wanting to know how successful their online campaigns have been need to look beyond views and find out what happens after audiences have…27.11.2014- Brands using popular online content creators have been delivered sobering news this morning after a YouTube campaign for Oreo featuring some of the platform’s top content became the first to be…26.11.2014