Tesco’s new boss Dave Lewis has not been afraid to talk about the damage to the Tesco brand caused by a recent slump in performance and the admission of its accounting black hole. The former Unilever…
Unilever is now investing a fifth of its media spend in digital in its quest to improve marketing efficiency and create a ‘simple, effective’ marketing organisation.23.10.2014
Live shows, demonstration programmes and festival appearances are not simply add-on events for businesses, they are becoming the centrepiece of their strategy, helping brands to bring…23.10.2014
Tesco should be a warning to all businesses: in the process of growing, don’t forget what made you great.22.10.2014
Marketers are changing their campaign objectives from generating ‘likes’ on social networks to landing consumers on social hubs on brand sites as a way to convert incoming traffic from online ads…22.10.2014- Sainsbury’s suffered its biggest sales decline for 20 years over the past three months as rival Tesco managed to stem its sales drop.21.10.2014
- Currys PC World is spending £20m on a campaign to highlight its customer service commitments as it looks to convince customers to shop in-store rather than online in the run-up to Christmas.21.10.2014
The extraordinary General meeting of ELMA (European Letterbox Marketing Association) was held on 9th of October at the Hotel Epoque in Bucharest, Romania. The following matters were on the agenda:…20.10.2014
Confidence levels among the UK’s biggest brands continue to ensure that the majority are still predicting 2014 marketing budgets will be markedly up on what was set at the beginning of the year.…16.10.2014
Dreamforce 2014: “The most dangerous place to make a decision is in the office,” says Ulrik Nehammer, chief executive of Coca-Cola Germany, who says he now handles most business via his mobile as it…16.10.2014
Marketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the value of their personal information for brands they trust,…01.10.2014
Heinz has dropped the local approach to Facebook marketing for its flagship Tomato Ketchup brand in favour of a pan-European strategy designed to boost content production around its first campaign…01.10.2014