Morrisons chief executive Dalton Philips has made the bold claim that it has neutralised its rivals on price and will now focus on its points of difference.06.11.2014
This unique research was undertaken by the GlobalDMA in partnership with Winterberry Group. It is the first comprehensive study into data-driven marketing practices at the quantitative level,…06.11.2014
M&S saw profits rise for the first time in four years as a marketing push aimed at communicating the more premium nature of its food and womenswear ranges caused people to look again at the brand…05.11.2014
Odeon Cinemas, Chipotle and Yo! Sushi are among a number of brands hoping to make daily deals more appealing to consumers by serving exclusive and relevant real-time offers.04.11.2014
John Lewis is preparing for the launch of its much-anticipated Christmas ad campaign with a push on social media.04.11.2014
After a less than sparkling sales performance last Christmas, this time Debenhams has plans to inspire the modern cross-channel shopper with a specifically crafted multimedia campaign and a…03.11.2014
United Biscuits has been gobbled up by Turkish food manufacturer Yildiz Holding, a move it says transforms it into the world’s third biggest biscuit maker and will accelerate efforts to widen the…03.11.2014
Starbucks is to deliver food and beverages to users of its mobile app ordering service in a bid to deliver what it calls “ecommerce on steroids” and maintain its first move advantage in the digital…31.10.2014
Consumers are taking a “wait and see” approach to making big purchases despite an improvement in their personal financial situations as increases in consumer confidence “run out of steam”.31.10.2014
Sainsbury’s is to replace David Beckham with Liverpool FC striker Daniel Sturridge as the face of all its marketing on encouraging kids to lead healthier lifestyles.29.10.2014
Brands are wasting their effort getting fans to like them on social media. There are far more effective ways to create sales and meet business objectives29.10.2014
