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  • Women Christmas Shopping
    Here’s what consumers want from in-store shopping
    Almost two-thirds (64%) of respondents said that they still enjoy shopping in-store, according to new consumer research across the U.S., U.K., France, Germany, and Sweden from digital consultancy…
    12.12.2022
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  • From ABM to ABX Putting the Customer at the centre at the center
    From ABM to ABX: How to create a multichannel B2B experience with the customer at the centre
    The evolution from ABM (account-based marketing) to ABX (account-based experience) is far more significant than changing one letter on a client presentation.
    18.11.2022
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  • Foot traffic is up 15% to shopping destinations
    In-person retail back, with emphasis on value
    That’s according to a report from location intelligence provider Gravy Analytics, which found that foot traffic to shopping destinations was 15% higher during the third quarter of 2022 compared to…
    14.11.2022
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  • Christmas Shopping UK Survey Deloitte
    Six In Ten In The UK Will Spend Less At Christmas: Deloitte Survey
    Six in ten UK shoppers believe they will have less money to spend over the Christmas period than last year, according to a survey published on Monday, adding to evidence that a thrifty…
    08.11.2022
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  • How do you create effective Christmas advertising?
    In a crisis, how do you create effective Christmas advertising?
    The most effective recent Christmas ads have addressed the context of ongoing crises while emphasising how the brand can help consumers still have a good time. 
    04.11.2022
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  • Forrester Retail Predictions for 2023
    Forrester: Five retail predictions for 2023
    The importance of having an omnichannel presence is one of five trends detailed in Forrester’s “Predictions 2023: Retail” report. The report forecasts that in 2023, total retail sales will hit $4.7…
    02.11.2022
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  • This Halloween confront your enterprise fears
    Remove tech hobgoblins from your retail enterprise this Halloween
    Halloween is the perfect time to exorcise technology-related “hobgoblins” that are causing mischief in your retail operations.
    31.10.2022
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  • Price wars between private labels and FMCG brands
    Small and mid-sized FMCG brands heading for ‘price war’ with private labels
    Supermarket private labels increased their share of food sales from 35.8% in the second half of 2021 to 37% in the year to May 2022, according to new data from IRI.
    26.10.2022
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  • Metaverse Strong Marketing potential
    Survey: Consumers, marketers ready for metaverse commerce
    According to a new survey of consumers and marketers from digital experience platform provider Sitecore, both groups of respondents expect the metaverse to become a significant channel for social…
    24.10.2022
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  • Holiday Shopper
    ICSC: Deals, promotions key to holiday shopping season
    The vast majority (89%) of consumers in ICSC’s Annual Holiday Shopping Intentions Survey said inflation would impact their holiday purchases, noting that they would buy brands on sale or…
    20.10.2022
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  • Christmas Holiday Shopping
    Survey: Physical stores dominate impulse purchases
    Eight in 10 surveyed store shoppers have made an impulse purchase, with 61% having selected an impulse item from the aisle, according to “Retail in Transformation: Impulse,” a survey of in-store and…
    18.10.2022
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  • E-commerce retailers should offer digital coupons
    Online customers will share personal data – but want something back
    According to the Capterra 2022 Coupon Preferences Survey, the vast majority (85%) of surveyed consumers are willing to share personal data in exchange for a discount. Eighty-six percent of…
    11.10.2022
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