A recent survey reveals that Gen Z and millennial parents are leading the charge in Buy Now, Pay Later (BNPL) usage, especially during the festive season. This trend is driven by a desire for…05.11.2024
A recent study by NIQ reveals that the average per capita purchasing power in Europe has increased to €18,768 in 2024. This represents a nominal growth of 3.9% compared to the previous year. While…05.11.2024
Black Friday has evolved from a single-day in-store frenzy to a week-long online shopping marathon. This shift can be attributed to several factors: Convenience: Online shopping offers the…04.11.2024
Retailers are decking the halls and preparing for a festive season filled with cheer and commerce. After a few years of pandemic-related disruptions, in-store shopping is making a strong comeback.…04.11.2024
A recent study reveals that Generation Z is poised to become the most influential consumer generation. With their growing purchasing power and unique preferences, Gen Z is reshaping the retail…29.10.2024
This Halloween, avoid the marketing pitfalls that can haunt your retail sales! Here's how ELMA (European Letterbox Marketing Association) can help you scare up success: - Fright Off the Fear of the…28.10.2024
A new study reveals that one in three online orders are delivered late, causing significant frustration for consumers. This issue is particularly problematic during peak shopping seasons like the…24.10.2024
A recent BCG report reveals that French consumers are becoming increasingly price-conscious and are looking for ways to save money, particularly on non-essential items. Key findings: Shifting…23.10.2024
The state of small businesses remains complex, with ongoing disruptions from the pandemic, e-commerce, and broader economic trends. Despite these challenges, many small businesses continue to…22.10.2024
A recent Chain Store Age article sheds light on the evolving preferences and behaviors of today's consumers: Value-Driven Shopping: Consumers are becoming more price-conscious and seek out value-…21.10.2024
In today's competitive landscape, it's not enough to simply set goals. You need a clear roadmap that drives tangible business outcomes. This article from Nielsen provides valuable insights on how to…16.10.2024
In today's competitive retail landscape, the post-purchase experience plays a crucial role in customer satisfaction and loyalty. Here's what consumers are looking for: - Easy Returns and Exchanges: A…15.10.2024
