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  • How often do French consumers read promotional leaflets both in their paper version and online
    How do French consumers feel about doordrop leaflets and the latest Oui Pub Campaign?
    According to the latest Bonial Market Research, 67% of French consumers consider leaflets useful, 57% intend to place a Oui Pub Sticker on their letterboxes and 71% will read promotional leaflets…
    02.09.2022
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  • Print Power Heinz Ketchup Campaign
    Gold-winning print campaign for Heinz Ketchup sees a massive boost in social and sales
    In a hugely effective celebration of brand love, Heinz set out to remind us just why its Ketchup is the best through a Cannes Lions Gold-winning print and multimedia campaign that made its customer…
    30.08.2022
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  • Online shoppers most influenced by experts according to new survey
    Online shoppers trust experts
    New survey results exclusively previewed by Chain Store Age reveal limits on the effectiveness of online influencers.
    29.08.2022
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  • Typical meal out costs 3.4 times more than eating at home
    Study: Consumers eat more at home, bargain grocery shop to offset rising costs
    That’s according to a report by Information Resources Inc. and The NPD Group, which recently merged. Consumers’ bargain-hunting behavior includes preferring more mainstream and value brands over…
    25.08.2022
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  • JICMAIL Media Measurement Lifespan Promotional Leaflets
    JICMAIL celebrates five years of mail media measurement by revealing the increasing relevance of mail in peoples’ lives and growing connections in a digital world
    London, 24 August 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…
    23.08.2022
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  • Retail Shopping Reimagined
    Consumers reimagine retail shopping
    As the pandemic begins to subside, retailers are grappling with a radical shift in consumer behavior. Free from lockdowns, most retail consumers have resumed visiting their favorite brick-and-mortar…
    17.08.2022
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  • Back to School Shopping
    Survey: Back-to-school shoppers go back to stores
    According to the new Sensormatic Solutions 2022 Back-to-School Shopper Sentiment Survey, over three-quarters (76%) of respondents shared that they plan to do their shopping in stores this year. The…
    15.08.2022
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  • Grocery Cart
    Here is how food inflation is changing shopping behaviour
    With food inflation at an all-time high, shoppers are looking for value, according to a report from Information Resources, Inc., which recently merged with The NPD Group. The report leverages…
    12.08.2022
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  • Two Sides The Myths and Facts Booklet
    European Letterbox Marketing Association (ELMA) joins Two Sides to promote sustainable door drop solutions
    ELMA is very pleased to announced its membership to Two Sides, the print and paper advocacy group.  ELMA’s vision is to be Europe’s centre of excellence and innovation for letterbox…
    08.08.2022
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  • Print Media Trust by Consumers
    Why trust score for print media is high?
    In this world of alternative facts and fake news, there’s a crisis of trust in the media. But while this crisis rests mainly with digital channels, only radio and print media maintain a positive…
    02.08.2022
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  • Customer Loyalty
    Three ways to show love to your loyal customers
    If the in-store experience is not up-to-par with the competition, if prices are too high, or if the competition creates a more compelling reason to visit their store, customers will reconsider their…
    01.08.2022
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  • Shopper with credit card
    How Each Generation Shops in 2022
    With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but…
    26.07.2022
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