Blog

Despite the government announcing a delay to new HFSS multibuy and advertising rules, changes to in-store display rules are set to go ahead. These will have a major impact on affected brands, say…

Building brand partnerships, CRM and publisher ecosystems are all crucial for when third-party cookies disappear. Don’t expect to achieve them overnight.

With 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.

True personalisation is unachievable due to poor data quality, but it’s ineffective anyway and should be replaced with creative that resonates with everyone.

Want to find out more about how print can be a winner in your campaign? Download the free collector's edition of Print Power's ATTENTION, MEMORY AND EMOTION, why print makes touch so powerful…

A new survey reveals where Gen Z shoppers are turning to make buying decisions and receive customer service.

The past couple years have been unique and unpredictable to say the very least. The pandemic has challenged us in ways we could never have imagined and made us think creatively when it comes to how…

Standard shipping windows of three to five days are no longer enough to satisfy consumers’ high expectations.

It’s never been more important to establish a ‘covenant of trust’ between brands and consumers, argue Mediabrands UK CEO Richard Morris and Acxiom’s EVP of international, Michael Menzer.

High inflation and the ongoing effects of the pandemic are causing consumers to make cuts in discretionary spending, but not all categories are feeling the pinch.

One important chatbot offering substantially increases customer willingness to use the automated customer service tool.

 A global survey of 1,500 marketing leaders from B2C brands indicates a positive outlook for the year ahead, as they seek to orchestrate real-time, personalised conversations through the…