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According to the latest Bonial Market Research, 67% of French consumers consider leaflets useful, 57% intend to place a Oui Pub Sticker on their letterboxes and 71% will read promotional leaflets…

In a hugely effective celebration of brand love, Heinz set out to remind us just why its Ketchup is the best through a Cannes Lions Gold-winning print and multimedia campaign that made its customer…

New survey results exclusively previewed by Chain Store Age reveal limits on the effectiveness of online influencers.

That’s according to a report by Information Resources Inc. and The NPD Group, which recently merged. Consumers’ bargain-hunting behavior includes preferring more mainstream and value brands over…

London, 24 August 2022 – JICMAIL, the joint industry currency for ad mail, has today released the latest results from its panel-based mail planning system, which reveals that there has been a…

As the pandemic begins to subside, retailers are grappling with a radical shift in consumer behavior. Free from lockdowns, most retail consumers have resumed visiting their favorite brick-and-mortar…

According to the new Sensormatic Solutions 2022 Back-to-School Shopper Sentiment Survey, over three-quarters (76%) of respondents shared that they plan to do their shopping in stores this year. The…

With food inflation at an all-time high, shoppers are looking for value, according to a report from Information Resources, Inc., which recently merged with The NPD Group. The report leverages…

ELMA is very pleased to announced its membership to Two Sides, the print and paper advocacy group.  ELMA’s vision is to be Europe’s centre of excellence and innovation for letterbox…

In this world of alternative facts and fake news, there’s a crisis of trust in the media. But while this crisis rests mainly with digital channels, only radio and print media maintain a positive…

If the in-store experience is not up-to-par with the competition, if prices are too high, or if the competition creates a more compelling reason to visit their store, customers will reconsider their…

With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know where they spend their time, but…