A net balance of 14.7% of companies made upward revisions to their marketing budgets in the fourth quarter of 2023, the highest recorded by Bellwether in nearly a decade, despite the challenging…
- Nearly six-in-10 (59%) of shoppers surveyed have set goals for the new year, according to 84.51°’s Digital Digest: 2024 New Year’s Resolutions report.23.01.2024
- The UK’s Data Protection landscape is set to receive significant revisions, which the government hopes will both unlock £4.7bn in savings for the UK economy over the next 10 years and help…17.01.2024
- Most retail decision-makers think generative will have a big impact on their industry. That's one of the findings of a study commissioned by Google Cloud of 274 C-suite executives, information…15.01.2024
- From interactive outdoor posters to TV, social and experiential retail, Cadbury’s multichannel approach to Christmas 2023 drove a 5.3% sales rise.12.01.2024
- Technology will be a retail industry investment priority for 2024. That's according to a survey of 100 retail executives from large companies conducted by IT consulting and digital services…12.01.2024
- Consumers are undergoing a significant shift in their brand loyalty considerations, prompting a re-evaluation of their purchasing habits. In certain instances, shoppers are making trade-offs between…11.01.2024
- Despite economic uncertainties and consumer frustration around high prices this year, the economy showed robust growth, presenting both challenges and opportunities for brands.04.01.2024
- Retailers now have vast amounts of consumer data at their disposal, and efforts are being made by leading grocers to make much greater use of it—for the benefit of consumers, themselves, and their…03.01.2024
- The ELMA Board and all of its members want to take a moment to express our deepest gratitude for your continued support and trust. The past year has been filled with challenges and triumphs, and your…02.01.2024
- Retail insights firm Acosta Group shares its five retail predictions for 2024, which include changes in technology, marketing and consumer trends.02.01.2024
- Companies are increasingly aware of their responsibility to safeguard their customers' data and protect their privacy. As a result, organisations are now …26.12.2023