In today’s media landscape, no single medium can replace another. While digital continues to grow, traditional channels like TV and print remain powerful for reach, trust, and engagement. Brands…14.02.2025
Despite the rise of digital, print media continues to dominate, accounting for 83% of total ad spend in 2024. Why? Because print offers trust, engagement, and lasting impact that digital alone can’t…13.02.2025
As we step into 2025, New Year's resolutions are top of mind for many consumers. According to a recent study by Clear Channel, a significant majority of people are making resolutions this year, with…12.02.2025
Exciting news for the German retail sector! According to the latest data from Handelsverband Deutschland (HDE), German retailers are expected to see Valentine's Day sales soar to an impressive €1.3…11.02.2025
We're thrilled to highlight the latest insights from Chain Store Age on the most downloaded retail apps for 2025. 📱✨ The retail industry is undergoing a digital revolution, and these apps are…10.02.2025
Uber is taking a bold step beyond rational benefits to connect with customers on a deeper, emotional level. Their latest campaign aims to differentiate Uber Eats by focusing on the emotional moments…07.02.2025
Kellogg's is on a mission to reaffirm its place at the breakfast table by leveraging its iconic brand assets. The company is focusing on its beloved characters like Tony the Tiger, Toucan Sam, and…06.02.2025
Consumers across the Balkans have come together to boycott supermarkets in protest of rising grocery prices and the worsening cost of living. This movement, which began in Croatia, has spread to…05.02.2025
In an era dominated by digital advertising, tactile media like direct mail and door drops are proving their worth by generating the highest advertising effects. Ian Gibbs, Director of Data Leadership…04.02.2025
As France navigates through political and economic uncertainties, the print media industry stands at a pivotal crossroads. Stéphane Bodier, General Manager of ACPM, sheds light on the challenges and…03.02.2025
As we step into 2025, the marketing industry is poised for a transformative year. Marketing Dive highlights some key trends that will shape our strategies and drive success: Generative AI: The…01.02.2025
According to the National Retail Federation, consumers are set to spend a record-breaking $25.9 billion on Valentine's Day this year, up from $23.9 billion in 2022. This surge in spending highlights…30.01.2025
