According to EHI, retailers are now investing more in optimising existing stores than in opening new ones. That’s not a defensive move. It’s a strategic one. When margins are tight and consumers…26.02.2026
According to the latest data, shoppers in the United Kingdom kicked off 2026 with a noticeable uplift in spending. On the surface, that sounds like great news for retailers and FMCG brands. But…25.02.2026
SPAR Denmark is doubling down on local products and sustainability — reinforcing its role as a neighbourhood retailer rooted in community. This is more than assortment strategy. It’s…25.02.2026
A new report highlighted by Chain Store Age shows how shoppers are actively changing behaviour to save money in 2026. And it’s not just about cutting back. It’s about being smarter. Consumers…23.02.2026
The latest roundup from Love Paper Week 2026 showcases something our industry already knows — but the wider marketing world sometimes forgets: Paper works. Across retailers, brands, schools and…20.02.2026
In Czechia, PENNY is doubling down on print: starting 11 February 2026, it’s increasing the distribution of its promotional leaflets by 20%—a response to long-term shopper behaviour, where printed…20.02.2026
Not as a “nice to have” as a growth lever. From ELMA’s perspective, we see this play out very clearly in FMCG. When brands commit (not sprinkle) spend behind the right strategy, results follow —…18.02.2026
As the European Letterbox Marketing Association, we are delighted to welcome the Year of the Fire Horse – a rare constellation that stands for momentum, courage and transformation. Fire accelerates…18.02.2026
That’s the latest outlook reported by ESM Magazine, citing Germany’s retail federation Handelsverband Deutschland (HDE). What’s interesting here isn’t just the size of the opportunity, it’s what it…16.02.2026
A recent feature article explores how generative AI is increasingly being used to anticipate demand trends i.e analysing behavioural signals, historical sales data and real-time inputs to forecast…16.02.2026
According to ESM Magazine, discount retailer Action continues its impressive expansion trajectory, delivering double-digit growth in a highly competitive and value-driven market. In a year marked by…12.02.2026
New insights shared by Chain Store Age, based on data from Numerator, show that consumers are still planning to celebrate Valentine’s Day, but with a strong focus on value, intention, and…11.02.2026
