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  • Christmas shopping Millennials
    KPMG: Holiday shoppers to spend more this year due to inflation; top 3 concerns are …
    Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.
    06.10.2022
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  • Marketing Funnel Nielsen Research
    How full-funnel strategies fuel success in an economic downturn
    Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn…
    03.10.2022
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  • Study Consumers will reduce spending
    Study reveals where consumers will reduce spending
    Dining out, travel, electronics and apparel are at the top of planned spending cutbacks, according to the September Monthly Consumer Sentiment Study from data and tech market research…
    30.09.2022
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  • Marketing Effectiveness Brands
    Marketing effectiveness not a defined role in half of brands
    More than a fifth of brands have no employees with dedicated responsibility for marketing effectiveness, according to Marketing Week’s exclusive Language of Effectiveness Survey.
    28.09.2022
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  • Millenial Shopping Habits online
    Millennials like e-commerce, deals, social media
    According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory CouponFollow, four in five (80%) surveyed millennials now do…
    26.09.2022
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  • Loyalty Programmes Research by Comarch and Forrester Consulting
    The biggest barriers and enablers to effective loyalty programmes
    Loyalty programmes are often considered the preserve of big-name brands with even bigger marketing budgets. But commissioned research from Comarch, conducted by Forrester Consulting, suggests there…
    23.09.2022
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  • Grocery shopping at Aldi
    Aldi among top grocers for inflationary times
     A nationwide study of the $1 trillion grocery market reveals which grocers are winning customers as the economy falters.
    21.09.2022
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  • Salesforce Shopping Index Holiday Sales and Inflation
    Salesforce: Inflation will curb online holiday sales growth
      Online sales will remain essentially flat year-over-year for the 2022 holiday season, according to the Salesforce Shopping Index, which analyzes global data from more than one billion…
    19.09.2022
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  • How often do French consumers read promotional leaflets both in their paper version and online
    How do French consumers feel about doordrop leaflets and the latest Oui Pub Campaign?
    According to the latest Bonial Market Research, 67% of French consumers consider leaflets useful, 57% intend to place a Oui Pub Sticker on their letterboxes and 71% will read promotional leaflets…
    02.09.2022
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  • Print Power Heinz Ketchup Campaign
    Gold-winning print campaign for Heinz Ketchup sees a massive boost in social and sales
    In a hugely effective celebration of brand love, Heinz set out to remind us just why its Ketchup is the best through a Cannes Lions Gold-winning print and multimedia campaign that made its customer…
    30.08.2022
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  • Online shoppers most influenced by experts according to new survey
    Online shoppers trust experts
    New survey results exclusively previewed by Chain Store Age reveal limits on the effectiveness of online influencers.
    29.08.2022
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  • Typical meal out costs 3.4 times more than eating at home
    Study: Consumers eat more at home, bargain grocery shop to offset rising costs
    That’s according to a report by Information Resources Inc. and The NPD Group, which recently merged. Consumers’ bargain-hunting behavior includes preferring more mainstream and value brands over…
    25.08.2022
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