- Shoppers’ average holiday spending will be higher this year than last, but it won’t be enough to dent the impact of inflation.06.10.2022
- Though it’s easy for marketers to be seduced by the short-term wins that come with lower-funnel activities, the evidence is clear: it takes a full-funnel strategy to make it through a downturn…03.10.2022
- Dining out, travel, electronics and apparel are at the top of planned spending cutbacks, according to the September Monthly Consumer Sentiment Study from data and tech market research…30.09.2022
- More than a fifth of brands have no employees with dedicated responsibility for marketing effectiveness, according to Marketing Week’s exclusive Language of Effectiveness Survey.28.09.2022
- According to the Millennial Shopping Habits Trend Report from real-time coupon code search engine and directory CouponFollow, four in five (80%) surveyed millennials now do…26.09.2022
- Loyalty programmes are often considered the preserve of big-name brands with even bigger marketing budgets. But commissioned research from Comarch, conducted by Forrester Consulting, suggests there…23.09.2022
- A nationwide study of the $1 trillion grocery market reveals which grocers are winning customers as the economy falters.21.09.2022
- Online sales will remain essentially flat year-over-year for the 2022 holiday season, according to the Salesforce Shopping Index, which analyzes global data from more than one billion…19.09.2022
- According to the latest Bonial Market Research, 67% of French consumers consider leaflets useful, 57% intend to place a Oui Pub Sticker on their letterboxes and 71% will read promotional leaflets…02.09.2022
- In a hugely effective celebration of brand love, Heinz set out to remind us just why its Ketchup is the best through a Cannes Lions Gold-winning print and multimedia campaign that made its customer…30.08.2022
- New survey results exclusively previewed by Chain Store Age reveal limits on the effectiveness of online influencers.29.08.2022
- That’s according to a report by Information Resources Inc. and The NPD Group, which recently merged. Consumers’ bargain-hunting behavior includes preferring more mainstream and value brands over…25.08.2022