Blog

New data from Worldpanel shows that local stores and e-commerce are driving growth in France’s grocery sector. Consumers are splitting their baskets, using local shops for convenience and freshness,…

Lidl has unveiled its latest international campaign, “Lidl: More to Value”, aimed at reinforcing its position as the go-to retailer for both quality and affordability. As discounters grow their…

Experian’s new survey shows shoppers across Europe are planning to spend less this holiday season. Budgets are tightening, but traditions aren’t disappearing. Here’s what we’re seeing: - Shoppers…

A big thank you to all the speakers, partners, and participants who made this year’s congress such an inspiring and insightful event. From thought-provoking keynotes to practical case studies, we…

New data shows Italian consumers are increasingly focused on healthier choices, fresh produce, and home cooking. This trend reflects a wider European movement toward wellbeing, value, and…

We’re excited to welcome our members to a day packed with fresh insights and inspiring perspectives. Day 1 brings together leading voices shaping the future of doordrop media: - Mark Davies (…

Swedish retailer ICA has been named the strongest grocery retail brand in Europe, according to the latest Brand Finance ranking. With a reputation built on trust, consistency, and strong customer…

According to YouGov, Belgium’s FMCG sector saw notable sales peaks in Q2 2025. While some of this can be attributed to seasonal factors, the bigger picture points to shifts that resonate across…

According to YouGov, Dutch shoppers are increasingly prioritising affordability, with many opting for private labels, discount formats, and value-driven promotions. While quality and sustainability…

How can retailers navigate an era defined by inflation, shifting consumer priorities, and ongoing volatility? At NRF 2025 Europe, a strong line-up of international speakers will share insights on…

The Swedish government has announced plans to reduce VAT on food from 12% to 6% as part of a wider economic relief package. The goal? To help households cope with the rising cost of living and…

In today’s crowded attention economy, brands are losing billions due to uninspiring advertising. While digital channels dominate budgets, it’s worth asking: are we missing the bigger picture? A new…