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Print Power shared with us the latest results from this year’s Cannes International Festival of Creativity, which highlight the ongoing strength and relevance of print media in advertising. The big…

The International Olympic Committee (IOC) unveils its new campaign, "Sport. And More Than Sport," ahead of the Paris 2024 Games. Here's what you need to know: Focus on connection: The campaign…

A new Jumpmind & RSR Research survey reveals what shoppers want from physical stores: Brand Alignment: 53% say the shopping experience should reflect the brand promise (only 39% find this at…

New KPMG data shows consumers are feeling the pinch of inflation and making spending trade-offs: Summer splurges take a hit: Significantly fewer plan to increase spending on personal care products…

New data reveals a surprising trend in online shopping! According to SimplyCodes' "2024 Coupon Codes Sentiment Study": Over half (54%) of online shoppers have increased their use of coupon codes…

Moody's predicts a gradual recovery in consumer spending over the next year, driven by: Easing inflation: Lowering the pressure on household finances. Stable interest rates: Supporting borrowing…

Retailers, listen up! Consumers have preferences for Christmas ad timing and channels, according to Bryj's new survey. Here's the scoop: Timing: Hold off on Christmas marketing! Nearly half (47%)…

Salesforce's 2024 predictions reveal a tech-driven Christmas season: Shoppers hunt for deals: Expect tech-armed bargain hunters comparing prices and using alerts. Rise of Chinese shopping apps:…

Grocery stores are facing tough times. But what if they weren't just about selling food? Adgild Hop of Deloitte proposes a bold idea: grocery stores as full-blown media companies. They have a ton…

Irish consumers are focused on affordability and health, but remain optimistic as per EY Global Consumer Index.  Key takeaways: Value reigns supreme: Expect a shift to essentials, cheaper…

The upcoming Paris 2024 Olympics offer a golden opportunity for grocery retailers and food manufacturers! Here's why: Home is Where the Games Are: A new Circana study reveals 56% of high-income…

New data from JICMAIL reveals the enduring effectiveness of physical mail for driving sales and brand awareness: 6% of mail prompted a purchase! This is a significant jump from 4.2% in Q1 2023.…