As we look forward to 2024, some of Marketing Week’s roster of columnists have taken a step back to provide a to-do list for the year ahead. Here, they share their thoughts on what behaviours,…
- AI has had a banner year. And while many in retail have been using machine learning for years to streamline and automate back-end functions like replenishment and inventory management, the new…18.12.2023
- In the coming year, marketers will not only need to enhance their personalisation and AI capabilities, but also their use of technologies that make campaign creation more sustainable.13.12.2023
- For FMCG companies and retailers who are tasked with staying ahead of ever-evolving consumer behaviors and new economic pressures, AI can solve several challenges and turn data into actionable…13.12.2023
- A new survey that finds consumers value-minded this Christmas season also ranks the brands they perceive as most sustainable.08.12.2023
- As inflation continues to impact shoppers’ decisions ahead of the holiday season, retail marketers are tasked with turning to proven channels such as mailed offers to reach consumers.08.12.2023
- The physical shopping experience is becoming increasingly more digital, and the digital shopping experience is translating into real-world, in-store engagement more than ever before. This new “…06.12.2023
- A new survey reveals how many holiday shoppers overall would consider using artificial intelligence (AI) — and as well as which generation is most open to the technology.06.12.2023
- Shopper visits to brick-and-mortar stores and shopping centers from Friday, Nov. 24 through Sunday, Nov. 26 was up 3.5% from 2022, according to Sensormatic Solutions, part of Johnson Controls.30.11.2023
- With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet…30.11.2023
- In the dynamic world of retail, the concept of localized marketing and planogramming is gaining traction as a means to create a more personalized shopping experience for customers.24.11.2023
- Shoppers plan to spend 13% more this year during the Black Friday-Cyber Monday (BFCM) shopping events, a new report from Deloitte has revealed.22.11.2023