Blog

That’s according to a report by global professional services firm Alvarez & Marsal’s Consumer Retail Group, which found that fast fashion is set to retain much of the ground it gained during the…

According to the Verint Experience Index for Retail Report 2022, fewer than 36% of surveyed Gen Z and millennial consumers under 40 prefer to visit stores when interacting with retailers, compared to…

It’s never been more important to establish a ‘covenant of trust’ between brands and consumers, argue Mediabrands UK CEO Richard Morris and Acxiom’s EVP of international, Michael Menzer.

NRF has been conducting its annual Back-to-School and Back-to-College surveys since 2003 with Prosper Insights & Analytics to see how families will shop for clothing, supplies and other…

Marketers' and agencies' quest for proven effectiveness of advertising campaigns seems never ending. Research done in Germany now demonstrates clearly the power of direct mail. The results should be…

By using data to communicate experiences that pull customers in, rather than pushing undifferentiated offers, brands can transform loyalty’s effectiveness.

Physical stores will drive growth across all channels during the 2022 holiday shopping season.

Walk into any shopping center, restaurant, or convenience store, and you’re sure to experience some degree of inconvenience that can almost always be traced back to COVID-19

According to the latest weekly BOXpoll consumer survey from Pitney Bowes, more than half (56%) of respondents said their motivations for buying online have changed since the height of the…

CANNES LIONS, June 21, 2022: Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the…

Anyone who wants to receive advertising mail should expressly agree to this: This is how Deutsche Umwelthilfe sees it and calls on the Federal Government to adopt a new legal regulation. But…

Retail spending stalled in May as consumers dealt with continuing inflation for food and other essentials and high prices at the pump.