The fashion retailer wanted to trigger shoppers to visit their brand new store.
Doorhanger with coupon were distributed to announce the opening of a new store.
Consumers can’t miss a doorhanger when they come home. The surprise effect as well as the huge exposure in the streets have shown to offer great benefits to clients advertising with this type of door-to-door distribution. In this case, a redemption rate of 16% was achieved for the coupon integrated in the doorhanger.
Quote from the customer:
"Thanks to this powerful action, the opening of our new store was a true success. We had a 16% redemption rate on the coupon. We will use this marketing (door drop) media tool for our future openings"