Haribo was launching or relaunching their Dragibus sweets and decide to put in place a promotion which would include a sample of the product. 

The Objective

The Campaign

2 million of promotional leaflets distibuted the leaflet included 1 sample of Dragibus ColorPops and 3 discount coupons

The Results

88% of consumers enjoyed reading the leaflet and 25% of consumers purchased sweets from Haribo following this promotion