Buying new glasses is never an impulse buy so McOptik wanted to win new customers.
To set up a direct incentive combining TV advertising and door drops and measure the impact of both channels in terms of footfall through the stores.
Existing McOptik customers receive on a regular basis a direct mail piece. The 2015 campaign combined TV advertising, featuring Gilbert Gress and door drops.
Direct Mail distributed an A4 leaflet in German, French and Italian in specific postal districts 4-6 times per year